About The South Collection
Introducing The South Collection '24—a winter wardrobe essential, crafted to offer the perfect balance between comfort and style. This collection is crafted specifically using light winter fabrics, ideal for the South region, where the cool breeze offers just enough chill to cosy up. Featuring lighter yet warm fabrics like cambric, light khaddar, Arabic lawn and lawn, The South Collection embodies traditional charm with a contemporary twist.
From breezy patterns to vibrant prints and rich, warm hues, this collection brings an effortless elegance that seamlessly transitions from day to night. Explore our Daily, Statement & Signature collections thoughtfully curated for the South and shop all your favourites.
Whether you're out for a laid-back winter stroll or enjoying intimate indoor gatherings with loved ones, every piece has been designed to keep you feeling comfortable and chic. Embrace the chilly months in style as The South Collection ensures you’re perfectly poised for winter, where the weather is chilly—but never too cold to stay effortlessly glamorous.