Privacy Policy

Sapphire is dedicated to protecting your privacy. Our policy recognizes the importance of protecting your personal information; explaining what personal information constitutes, how we use the information, who has access to your data, and what are your rights regarding your personal information. Please be aware that Sapphire is not responsible for any personal information you submit to third parties via our website. Your use of sapphire.pk signifies agreement with our privacy policy and terms of use.

USE OF INFORMATION

Sapphire.pk gathers personal information during account creation or order placement; by registering, you are consenting to the collection of your personal data. To fulfill orders, we require data like your name, email, phone, delivery addresses, and credit/debit card billing address(es). Card details remain confidential, used solely for order processing. We may also obtain information as a result of authentication or identity checks which may contain your telephone number. This number may be given to our courier for delivery services. Your privacy is paramount, hence the personal information is protected by an additional security layer called SSL which ensures your sensitive information is transmitted securely through an encrypted link. Additionally, non-personal data, obtained through both temporary and permanent cookies, enhances user experience and simplifies visits. The permanent cookies are stored on your computer or mobile device for no longer than 24 months. You can easily erase cookies from your computer or mobile device using your browser.

INFORMATION COLLECTION

Sapphire may use your personal data for the following purposes:

  • To create your personal account at sapphireonline.pk (e.g. your name, number, email address & date of birth etc.)
  • To process your orders (e.g. your name, address, phone number & bank details)
  • To be able to send you the status of your order (e.g. your phone number & email)
  • To be able to send you marketing offers such as newsletters and our catalogues (e.g. your email & number)
  • To enable us to answer your queries and to inform you of new or changed services (e.g. your email address)
  • To notify the winners in promotions (e.g. your email address, name, home address & number)
  • Managing your account by carrying out credit checks (e.g. name, address, date of birth)
  • Disclosing your data to fraud prevention agencies
  • To be able to analyze your personal data to provide you with relevant marketing offers and information (e.g. name, buying habits)
  • To be able to validate that you are of legal age for shopping online (e.g. date of birth)

We will only keep your data for as long as necessary to carry out our services to you or as long as we are required by law. After this, your personal data will be deleted. We cannot remove your data when there is a legal storage requirement, such as book keeping rules or when there is a legal ground to keep the data, such as an on-going contractual relationship.

Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data. Lastly, we do not sell your details to third party marketing companies.

MARKETING UPDATES

We regularly communicate with subscribed users via email, utilizing their provided addresses for essential notifications, payment confirmations, and legal disclosures. While these communications are generally informational, users may not opt out, except for non-essential promotional messages. Opt-out choices are available by selecting or deselecting checkboxes during data collection or contacting our customer care center at wecare@sapphireonline.pk or +92(0)42 111-738-245. Unsubscribe requests will be processed promptly, though you may still receive some messages during the processing period. You also may opt-out of receiving such emails by clicking on the ‘unsubscribe’ link within the text of the email. Mobile users, by providing their number, consent to receive telemarketing calls and texts, understanding it's not a purchase requirement and that standard rates may apply. Should you choose to stop receiving such messages, you can contact us directly at wecare@sapphireonline.pk.

YOUR RIGHTS

You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete or irrelevant you can ask to have the information corrected or removed. If you require further information about our Privacy Policy, please go to the help section of the website where FAQs are answered. If you require more information, please send an email to wecare@sapphireonline.pk If you wish to talk to a Sapphire customer care representative please call: +92(0)42 111-738-245.

FACEBOOK APPLICATION PRIVACY STATEMENT

This privacy statement applies to the treatment of personally identifiable information submitted by, or otherwise obtained from you in connection with the associated application. The Application is provided by SAPPHIRE RETAIL. By using or otherwise accessing the Application, you acknowledge that you accept the practices and policies outlined in this Privacy Statement.

WHAT PERSONAL INFORMATION DOES SAPPHIRE RETAIL COLLECT?

We collect the following types of information from our users:
We may receive and store any information you provide to us (or otherwise authorize us to obtain – such as, from your Facebook account). The types of personal information collected may include your Full Name, email address, gender, IP address, browser information, username, demographic information, and any other information necessary for us to provide the Application services.

Personal Information Collected Automatically:
We receive and store certain types of usage related information whenever you interact with us. For example, SAPPHIRE RETAIL may automatically receive and record information regarding your computer’s IP address, browser information, Facebook user ID, Facebook Page fan status, and URLs accessed. Such information may be shared in aggregate (non-personally identifiable) form with our partners.

APPLICATION PARTNER TREATMENT OF PERSONAL INFORMATION

SAPPHIRE RETAIL may provide personal information to the applicable Application Partner, SAPPHIRE CRM. The Application Partner’s use of your personal information is subject to the Application Partner’s separate privacy policy and not in this Privacy Statement. The Application Partner’s privacy policy is linked to the Partner’s Facebook application.

WILL SAPPHIRE RETAIL SHARE ANY OF THE PERSONAL INFORMATION IT RECEIVES?

Personal information about our users is an integral part of our business. We neither rent nor sell your personal information to anyone (with the exception of sharing your information with an applicable Application Partner – see the “Application Partner Treatment” section above). We share your personal information only as described here. We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, SAPPHIRE RETAIL’s agents do not have any right to use personal information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of personal information for the above purposes. Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if SAPPHIRE RETAIL, or substantially all of its assets were acquired, or in the unlikely event that SAPPHIRE RETAIL goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of SAPPHIRE RETAIL may continue to use your personal information as set forth in this policy. Protection of SAPPHIRE RETAIL and Others: We may release personal information when we believe in good faith that release is necessary to comply with the law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of SAPPHIRE RETAIL, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. With Your Consent: Except as set forth above, you will be notified when your personal information may be shared with third parties, and you will be able to prevent the sharing of this information.

TERMS OF USE

If you decide to use or otherwise access the Application, your use/access and any possible dispute over privacy is subject to this Privacy Statement and our Terms of Use, including limitations on damages and arbitration of disputes.

THIRD PARTY APPLICATIONS/WEBSITES

The Application may permit you to link to other applications or websites. Such third party applications/websites are not under SAPPHIRE RETAIL’s control, and such links do not constitute an endorsement by SAPPHIRE RETAIL of those other applications/websites or the services offered through them. The privacy and security practices of such third party application/websites linked to the Application are not covered by this Privacy Statement, and SAPPHIRE RETAIL is not responsible for the privacy or security practices or the content of such websites.

WHAT PERSONAL INFORMATION CAN I ACCESS?

SAPPHIRE RETAIL allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information. This list may change in the event the Application changes.

  • Account and user profile information
  • User e-mail address, if applicable
  • Facebook profile information, if applicable
  • User preferences
  • Application specific data

CAN CHILDREN USE THE APPLICATION?

Our site and the services available through SAPPHIRE RETAIL are not intended for children under the age of 13. SAPPHIRE RETAIL does not knowingly or specifically collect information about children under the age of 13 and believes that children of any age should get their parents’ consent before giving out any personal information. We encourage you to participate in your child’s web experience.

CHANGES TO THIS PRIVACY STATEMENT

SAPPHIRE RETAIL may amend this Privacy Statement from time to time. Use of information we collect now is subject to the Privacy Statement in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you by posting an announcement on our website or by sending you an email. Users are bound by any changes to the Privacy Statement when he or she uses or otherwise accesses the Application after such changes have been first posted.

QUESTIONS OR CONCERNS

If you have any questions or concerns regarding privacy on our website, please send us a message at wecare@sapphireonline.pk. We will make every effort to resolve your concerns.


Effective Date: Dec 1, 2019