SapphireOnline Store

Curate Unique Looks . Stay Ahead Of Trends . Shop New Arrivals

11th Feb

Lawn Vol-I Luxe

Delicate embroideries & luxurious fabrics to drape you in opulence for any festive occasion.

10th Feb

Lawn Vol-I Statements

Bold interpretations of nature & architecture come together to form patterns, prints and motifs that will inject instant character into your style.

9th Feb

Lawn Vol-I Classic

Sapphire Classic is lyrical ode to the enduring appeal of a harmonious and contemplative approach to design, resulting in clothing that will outlast.

8th Feb

Lawn Vol-I Serene

Moored in soft pastels and minimal embroideries & prints, a Sapphire Serene design will become a go-to piece in your wardrobe for an effortlessly chic and feminine look.

7th Feb

Lawn Vol-I Daily

Versatile colours & prints paired with stylish embroideries make getting dressed each morning a effortless experience.

6th Feb

Lawn Vol-I Pop

Get a head start on your spring look with the bold, playful and fresh designs from the Sapphire POP line.

31st Jan


The best part of our job is when YOU make our designs your own! Here are some of our favourite looks. We absolutely love how each and everyone of these fashionistas has added their personality and style to covert our work into art!

10th Jan

Your 2019 Room Refresh

Usher in 2019 with exquisite new décor that revitalises your beautiful house and sets the tone of positivity for the rest of the year!

21st Dec

How To Wow This Winter

Ladies, it’s no secret that accessorising on trend while staying true to your own unique style is a challenge for the ages!! But not to worry because here are 6 stunning head-to-toe looks, custom made to make you shine.

14th Dec

If The Shoe Fits!

To bring out the beauty in your gorgeous ensembles and to put that confidence in your step, here are our top picks for you this season.

7th Dec

Dress to Impress

Check out this week’s top picks filled with beautiful mixtures of bold patterns, fabulous colours, trendy cuts and exquisite embellishments! We’ve got something for everyone and our style tips will ensure you’re always dressed to impress.

2nd Dec

Eye Of The Beholder

Different attitudes and feelings on life, art and culture embody individual taste. We gave one of our kurtas to five photographers around the world, to photograph and style it as they thought best- Here's what they did:

30th Nov

Sapphire Man

Whether it’s a dressy formal you need or a casual, polished look you’re after, Sapphire Man has something for everyone.

8th Nov

Denim Done Right!

Easy, effortless and endlessly versatile, with a serious dose of cool. Introducing our new denim line that will stay in your style rotation every single day.

18th Oct

Breast Cancer Awareness

All profits from this collection will go to Shaukat Khanum Memorial Cancer Hospital and Research Centre. Turn up the pink with one of these kurtas or accessories and do your part in creating Breast Cancer Awareness.

5th Oct

Wedding Season

As wedding season approaches, it is time to start thinking about stocking up on outfits and accessories. Here is our guide on the four types of weddings you will attend this season and what to wear to them.

27th Sep

Boho Chic

Embroidery, paisley prints and floaty fabrics are key to completing your bohemian ensemble and the accessories you use to elevate your look are just as important!

14th Sep

Accessory Must Haves

From tassel earrings to silk scarves to vibrant slides, our selection will elevate your outfit and help you stock your wardrobe with some interesting finds.

31st Aug

Top 20: Campus Orientation Items

Here are our top 20 picks to help you survive the ‘first week back’ blues!

17th Aug


Looking for the perfect Eid outfit? Look no further! Find all our tips and tricks to make your outfit as fab as you are.

10th Aug

Independence Day

Here are our favourite looks for the 14th of August, get your hands on our exclusive quirky kurtas this Independence Day.

14th Aug

Letter From The Editor

From our Editor to you! Read what we have to say about our new editorial section.