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Sapphire’s top priority is your privacy protection when dealing with us. To safeguard your trust, we have a policy that recognizes the importance of protecting your personal information; explaining what personal information constitutes, how we use the information, who has access to your data, and what are your rights regarding your personal information.; This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Sapphire is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details. Your access and use of sapphire.pk constitute your acceptance of our Privacy Policy and Terms of Use .

Sapphire collects personal information in several ways when you place an order or make an account with sapphire.pk. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address (es) for the purpose of order process. Saved card details will never be shared with third parties and will only be used to process your order, using our Payment Service provider's systems. We may also obtain information as a result of authentication or identity checks which may contain your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order. Rest assured, your personal information is protected by an additional security layer called SSL which ensures your sensitive information is transmitted securely through an encrypted link. We also use non-personal data such as third-party cookies to collect statistics to enhance and simplify your visit. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months. You can easily erase cookies from your computer or mobile device using your browser.

Sapphire may use your personal data for the following purposes:

  • To create your personal account at sapphireonline.pk (e.g. your name and email address)
  • To process your orders (e.g. your name, address, date of birth and bank details)
  • To be able to send text message notifications of delivery status (e.g. your mobile phone number)
  • To be able to send you marketing offers such as newsletters and our catalogues (e.g. your email address, wish lists, your name and your postal address)
  • To be able to contact you in the event of any problem with the delivery of your items (e.g. telephone number, address)
  • To enable us to answer your queries and to inform you of new or changed services (e.g. your email address)
  • To notify the winners in promotions (e.g. your email address, name, home address and telephone number)
  • Managing your account by carrying out credit checks (e.g. name, address, date of birth)
  • Disclosing your data to fraud prevention agencies.
  • To be able to analyze your personal data to provide you with relevant marketing offers and information (e.g. name, buying habits)
  • To be able to validate that you are of legal age for shopping online (e.g. date of birth)
  • We will only keep your data for as long as necessary to carry out our services to you or as long as we are required by law. After this your personal data will be deleted. We cannot remove your data when there is a legal storage requirement, such as book keeping rules or when there is a legal ground to keep the data, such as an on-going contractual relationship.

    Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data. Lastly, we do not sell your details to third party marketing companies.

    We email our users who subscribe to our services on a regular basis. For example, we may use your email address to confirm your request, to send you notice of payments, information about changes to our products and services, and notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.

    However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the websites. The opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where personal data is collected or by contacting our customer care center at wecare@sapphireonline.pk or 111-738-245. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt-out of receiving such emails by clicking on the ‘unsubscribe’ link within the text of the email.

    By using the websites and providing your mobile phone number, you hereby consent to receive autodialed and/or pre-recorded telemarketing calls and text messages from or on behalf of us at the mobile number that you provide at sign-up. You understand that consent to receiving messages on your mobile device is not a condition of purchase and understand that message and data rates may apply. Additionally, should you choose to stop receiving such messages, you can contact us directly at wecare@sapphireonline.pk

    You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete or irrelevant you can ask to have the information corrected or removed.

    If you require further information about our Privacy Policy, please go to the help section of the website where FAQs are answered. If you require more information please send an email to wecare@sapphireonline.pk If you wish to talk to a Sapphire customer care representative please call: 111-738-245.

    Application Privacy Statement

    This privacy statement (“Privacy Statement”) applies to the treatment of personally identifiable information submitted by, or otherwise obtained from, you in connection with the associated application (“Application”). The Application is provided by SAPPHIRE RETAIL. By using or otherwise accessing the Application, you acknowledge that you accept the practices and policies outlined in this Privacy Statement.

    WHAT PERSONAL INFORMATION DOES SAPPHIRE RETAIL COLLECT?

    We collect the following types of information from our users:

    Personal Information You Provide to Us: We may receive and store any information you submit to the Application (or otherwise authorize us to obtain – such as, from (for example) your Facebook account). The types of personal information collected may include your Full Name, email address, gender, IP address, browser information, username, demographic information, and any other information necessary for us to provide the Application services.

    Personal Information Collected Automatically:

    We receive and store certain types of usage related information whenever you interact with Application. For example, SAPPHIRE RETAIL may automatically receive and record information regarding your computer’s IP address, browser information, Facebook user ID, Facebook Page fan status, and URLs accessed. Such information may be shared in aggregate (non-personally identifiable) form with our partners.

    HOW DOES SAPPHIRE RETAIL USE THE INFORMATION IT COLLECTS?

    SAPPHIRE RETAIL uses the information described in this Privacy Statement (i) internally, to analyze, develop and improve its products and services, and (ii) as set forth below in the “Will SAPPHIRE RETAIL Share any of the personal information it Collects” section below.

    APPLICATION PARTNER TREATMENT OF PERSONAL INFORMATION.

    SAPPHIRE RETAIL may provide personal information to the applicable Application Partner, SAPPHIRE CRM. The Application Partner’s use of your personal information is subject to the Application Partner’s separate privacy policy located here and not this Privacy Statement. The Application Partner’s privacy policy is linked to from within the Partner’s Facebook application.

    WILL SAPPHIRE RETAIL SHARE ANY OF THE PERSONAL INFORMATION IT RECEIVES?

    Personal information about our users is an integral part of our business. We neither rent nor sell your personal information to anyone (with the exception of sharing your information with an applicable Application Partner – see the “Application Partner Treatment” section above). We share your personal information only as described below. Application Partners: We will share your personal information with an applicable Application Partner (see the “Application Partner Treatment” section above). Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, SAPPHIRE RETAIL’s agents do not have any right to use personal information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of personal information for the above purposes. Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if SAPPHIRE RETAIL, or substantially all of its assets were acquired, or in the unlikely event that SAPPHIRE RETAIL goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of SAPPHIRE RETAIL may continue to use your personal information as set forth in this policy. Protection of SAPPHIRE RETAIL and Others: We may release personal information when we believe in good faith that release is necessary to comply with the law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of SAPPHIRE RETAIL, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.With Your Consent: Except as set forth above, you will be notified when your personal information may be shared with third parties, and will be able to prevent the sharing of this information.

    CONDITIONS OF USE.

    If you decide to use or otherwise access the Application, your use/access and any possible dispute over privacy is subject to this Privacy Statement and our Terms of Use, including limitations on damages, arbitration of disputes, and application of California state law.

    THIRD PARTY APPLICATIONS/WEBSITES.

    The Application may permit you to link to other applications or websites. Such third party applications/websites are not under SAPPHIRE RETAIL’s control, and such links do not constitute an endorsement by SAPPHIRE RETAIL of those other applications/websites or the services offered through them. The privacy and security practices of such third party application/websites linked to the Application are not covered by this Privacy Statement, and SAPPHIRE RETAIL is not responsible for the privacy or security practices or the content of such websites.

    WHAT PERSONAL INFORMATION CAN I ACCESS?

    SAPPHIRE RETAIL allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information. This list may change in the event the Application changes.

  • Account and user profile information
  • User e-mail address, if applicable
  • Facebook profile information, if applicable
  • User preferences
  • Application specific data
  • CAN CHILDREN USE THE APPLICATION?

    Our site and the services available through SAPPHIRE RETAIL are not intended for children under the age of 13. SAPPHIRE RETAIL does not knowingly or specifically collect information about children under the age of 13 and believes that children of any age should get their parents’ consent before giving out any personal information. We encourage you to participate in your child’s web experience.

    CHANGES TO THIS PRIVACY STATEMENT.

    SAPPHIRE RETAIL may amend this Privacy Statement from time to time. Use of information we collect now is subject to the Privacy Statement in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you by posting an announcement on our Site or sending you an email. Users are bound by any changes to the Privacy Statement when he or she uses or otherwise accesses the Application after such changes have been first posted.

    QUESTIONS OR CONCERNS.

    If you have any questions or concerns regarding privacy on our Website, please send us a detailed message at wecare@sapphireonline.pk. We will make every effort to resolve your concerns.


    Effective Date: Dec 1, 2019