OUR BLOGS

CLASSIC CHIKANKARI: THREADED TRADITIONS

Let’s revive the traditional art of Chikankari embroidery with New Arrivals from SAPPHIRE Summer’ 24 Collection.

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FLUORESCENT FEVER ft. Ready To Wear

Illuminate your seasonal summer wardrobe with SAPPHIRE’s latest Fluorescent range from Ready To Wear – Summer ’24.

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INTRODUCING BYBS: POUT PERFECT SHADES FOR SUMMER DAYS!

Join the trend train as we list down must-try TikTok beauty trends all doable with SAPPHIRE’s latest BYBS product range.

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STAR-STUDDED FESTIVE STYLE ft. Unstitched – Eid II

Get Eid style inspo from your favourite celebrities with SAPPHIRE’s latest Unstitched collection now.

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THE ULTIMATE FESTIVE LOOKBOOK Ft. Unstitched – Eid II

Shop perfect outfits for every festive occasion this Eid and beyond with SAPPHIRE’s latest Unstitched Collection.

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EID GLAMOUR: 1 PALETTE, 2 EYESHADOW LOOKS

Curate two picture-perfect makeup looks this Eid with SAPPHIRE Beauty’s best selling Smokey Glow Eyeshadow Palette!

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JOY OF EID 2024: TAKE FESTIVE INSPIRATION FROM YOUR FAVOURITES!

Strike a statement wherever the celebrations take you this Eid-ul-Fitr, taking festive inspiration from all your favourites whilst looking your best!

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RAMADAN EDIT: YOUR ULTIMATE STYLE GUIDE FOR THE MONTH!

Navigating through Ramadan can bring a shift in our daily routines but with our official guide, you can stay right on trend and find the perfect Sehri & Iftari ensembles!

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BEST OF EID ft. SAPPHIRE

Explore the Bestselling designs from our Eid II Collections to find the perfect ensemble, just for you!

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DOUBLE THE STYLE: MOMMY & ME EID-UL-FITR 2024 COLLECTION!

With Eid-ul-Fitr approaching soon it’s time to twin in style with your little princess in coordinated outfits.

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Which Eid Outfit for Men Matches Your Personality Type?

Unsure which Eid Outfit suits your vibe? Follow our lead as we talk about different outfits and the personality they portray!

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SPRING STAPLES Ft. SAPPHIRE Home

Refresh your space for the new season with must-have pieces from SAPPHIRE Home – Volume I.

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THE ART OF TIE & DYE

Embrace tradition this season with the timeless charm of SAPPHIRE’s Ready To Wear, Tie & Dye outfits for women.

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RETRO REWIND: Y2K TRENDS FOR SPRING 2O24

Bring back the nostalgic fashion of the early 2000s with SAPPHIRE West’s latest Y2K-inspired pieces.

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EASTERN WEAR ESSENTIALS FOR MEN

The 6 eastern wear essentials every man needs this season from SAPPPHIRE Menswear– Spring/ Summer ‘24.

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BEST PAJAMAS TO DRESS UP YOUR BEAUTY REST

Whether for yourself or gifting a loved one, the best sleepwear sets & pajamas are the perfect addition to your p.m. ritual.

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SUMMER LAWN ’24 Ft. Yumna Zaidi

Discover the quintessence of summer sophistication with our exclusive glimpse into our Unstitched Lawn '24 Collection styled by the versatile Yumna Zaidi.

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HOW TO RESET YOUR WARDROBE IN 2024 WITH SAPPHIRE WEST?

Refresh your style with our latest arrivals featuring fresh silhouettes and cool designs perfectly curated for the Spring/Summer ’24 season.

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INDIGO CAPSULE: MUST-HAVE DENIM DESIGNS

Revive the timeless allure of denim with latest designs from SAPPHIRE Ready To Wear – Intermix | Indigo Capsule.

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BUY PAKISTANI DRESSES ONLINE: DIRECT USA SHIPPING

It's hard to find high-quality, trendy, and authentic dresses and suits from Pakistan.

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5 COMPELLING REASONS TO SHOP OUR DAY TO DAY COLLECTION

Discover the factors that make SAPPHIRE’s Unstitched - Day To Day V Collection a must-have for your seasonal closet.

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STEP INTO SPRING: DAY TO DAY LOOKS FOR THE UPCOMING SEASON!

Curate a spring-ready wardrobe this season with SAPPHIRE’s latest Ready to Wear essentials featuring vivid florals and vibrant colours.

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2024 MUST-HAVES: 6 NAIL COLOURS YOU CAN’T MISS

GUIDE TO SAPPHIRE BEAUTY’S ESSENTIAL NAIL POLISH SHADES FOR 2024.

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6 WAYS TO SCARF IT UP- FT. PRINTED SCARVES

Embrace the season change and uplift your outfit by styling scarves 6 ways through the week!

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STITCHING STYLES FOR EVERY DAY OF THE WEEK

Skip the basic and opt for stand-out silhouettes for all days of the week.

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EYE MAKEUP ESSENTIALS FOR SUMMER

Master the art of summer eye makeup by shopping our must-have products from SAPPHIRE Beauty.

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INCOMING : SAPPHIRE’S LATEST HOME COLLECTION 2024

Spruce up your space with SAPPHIRE’s latest Home Collection and elevate every nook and cranny with versatile style.

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BLOSSOM & BLOOM: FLORAL LOOKS FOR THE SEASON!

Step into a world where fashion meets nature with SAPPHIRE’s latest unstitched dress designs, featuring summer florals!

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HOW TO ELEVATE YOUR WINTER STYLE WITH SILK THIS SEASON?

Make the most of this winter season, with our gorgeous silk ensembles that beautifully capture the essence of modern aesthetics.

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