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An inside look at the latest in Fashion, Beauty and Lifestyle.
STORIESSTYLE GUIDE
Before the outfit, before the itinerary, before the first plan - there is the scent you choose to carry!
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There are moments that do not ask to be remembered, yet remain with you in ways that feel instinctive and permanent.
From library runs to coffee dates, discover styles that allow you to channel main character energy through it all.
Denim is back in the spotlight - bold, assured and unapologetically self-defined.
This season, SAPPHIRE Unstitched presents a considered wardrobe narrative through three distinct yet interconnected collections: Sukoon, Andaaz, and Raunak.
When the screen dims and the curtain falls, some characters refuse to fade. They linger in expressions, in glances, in the unspoken poise of a moment.
where colour, craft, and community came together in a celebration of modern femininity!
SAPPHIRE’s Ready to Wear Fall Winter ‘25 collection captures the joy of unhurried evenings, where every outfit feels like an invitation to stay a little longer. main liner for the edit
This is Fall as a group chat: where every personality shines, whether you’re the social driver always planning the next hangout, the trend spotter dropping the latest looks, or the quiet creative filling notebooks with ideas.
New semester, new energy and Ready to Wear Pre-Fall styles to match! This season, move from lectures to lattes in outfits that show you have understood the assignment, just right.
This season isn’t about chasing trends; it’s about returning to the essence of joy, and SAPPHIRE’s Unstiched Summer ‘25 welcomes you into that feeling.
Let's honour the women who make every special occasion truly worth it. Those who juggle ten tasks at once, who keep the energy flowing, and ensure that the celebrations remain vibrant.
This Eid-ul-Fitr, draw inspiration from Hania’s thoughtfully curated Eid Diaries, where her irresistibly magnetic style serves as a true muse for the modern woman!
A fragrance is a lasting gift! Discover our guide to timeless scents for him and her, and find your perfect keepsake.
It's time to honour traditions, revel in beauty, dress up in your most fabulous attire and step into a mystical Eid wonderland, where every moment is an opportunity to make memories and spread joy.
In the heart of every Eid celebration lie the colourful threads of timeless traditions, where the warmth of shared memories seamlessly intertwines with the bonds that bring families and communities together.
In the world of fleeting fads, Chikankari is arguably one of the most popular and widespread techniques used in Pakistan and is an age-old craft that needs no introduction.
In the dazzling constellation of television serials and cinematic splendour, dramas and movies transcend mere entertainment, and are vivid portals to unexplored realms.
With back-to-back events lined up around the corner, we’re all looking to bring our A-Game to the festivities.
SAPPHIRE opened the doors of the latest Next Generation store in Y -Block, DHA Lahore with its highly anticipated grand launch event on Sunday, the 5th of November 2023
Cricket in Pakistan is not just a mere sport; it’s a cultural phenomenon that transcends beyond the stadium walls and television screens.
Discover the joy of coming home to a space that welcomes you through our latest collaboration with the multi-faceted visual artist and painter, Naimal Khawar.
SAPPHIRE as a brand, has always been ever-evolving, progressive and continuously strives to explore new avenues.
A spirit of patriotism and pride permeates the air as we prepare to celebrate Independence Day with traditional enthusiasm and excitement
Waliya Najib is no stranger to being in front of the camera.
Indulge in the refreshing essence of summer with our newest perfumes perfect for every fragrance enthusiast!
The exuberant Eid festivities are upon us so begin your Eid-ul-Adha preparation with Iqra Aziz as she unravels her Nani’s evergreen Channa Chaat Recipe!
Homemade fritters, family gatherings and cherished traditions are a welcoming reminder for Ramadan and the festive times ahead of us
Women’s day is all about celebrating and recognizing women their identity and staggering power as they are the true changemakers in today’s age
Venturing from modeling to acting her effervescent and cheerful girl-next-door persona has won Iqra Aziz massive public adoration
Envelope yourself in picturesque looks with quintessential winter wear from Sapphire Winter II collection.
Skip the Basic & Step Into A World of Glamour
The winter breeze is early this year - it’s time to give your wardrobe the refresh it deserves!
Step into the Grandeur of Festivities with breath taking and Exhilaration looks.
SAPPHIRE takes a step forward into the world of sustainable fashion- a vital measure to a circular future.
Join us in an exclusive chat with Zainab Abbas as she takes a tour of her life’s innings!
Embark on an inspirational journey as we dive into the courageous lives of the trailblazing trio of the modern, independent women!
Bold and powerful, Zara Noor Abbas unveils the depths of her craft.
Celebrate the season of love with perfectly orchestrated presents.
Exude confidence and charisma with your sartorial choices and the be life of the party!
Compassionate yet powerful: beyond the glamour with Syra Yousaf.
They danced to the rhythm of water while being draped in hues of magic and illuminating textured silhouettes.
Where some see waste, we see potential and hope for a safer and greener tomorrow.
The luxury of black and white dresses is not a passing trend, it’s timeless!
Versatile range of Festive pieces in soft hues and traditional printsl, reflecting the warmth and happiness from this time of the year.
Inspired by themes of strength, romance, renaissance and ornate desgins, Sundus creates her inimitable dreamscape.
Heal yourself from the past and step into the future whilst adapting to the “new normal.”
Daze in the Summer haze with Saheefa Jabbar epitomizing spring ever so gracefully.
The onus is on everybody to make a more equitable future, a reality.
With her old-world charm, Mira Sethi magnificently accouters into our gorgeously subtle serene ensembles capturing the effortless golden era appeal.
A curated collection to celebrate the true essence of weddings, a captivating traditional affair of two people in love!
Venture into the Sapphire West world through the rich tapestry of our stories, each concept forming a new dream, a new YOU.
Quirky, Bright and Magical outfits to make your little ones' winter journey much more special.
Welcome the tranquil mind with style and comfort as member of the pajama club!
Let the little kids creativity go wild yet productive this quarantine season.
Colours, Prints, Glitter and Lots and Lots of Glamour making all your reveries change into realities.
A new decade calls for a new take on classics.
Shimmer in your own glory with majestic and magniloquent ensembles that crown you as the royal diadem in the world of fashion.
Get a glimpse of outfit elevating powers with Maryam Raja that will definitely move you ahead of the fashion crowd.
Channel inner glam and take on retro styles with a modern twist with Mehak Saeed.
Encapsulate grace in a breathtakingly gorgeous way with personal style tips from Zarminay Haq.
Create your personalized looks with silky and satin soft finishes that make for a chic night-time look.
Looks that transition seamlessly from work to after-hours with our dapper curation of menswear.
Break the boundaries of fashion to preserve the serenity of your day with Sophia Salim Khan.
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