The Denim Fit Guide

Use this guide to discover our denim jeans - comfortable fits, premium fabric and on-trend silhouettes. It's time to meet your new favourite jeans.

THE FITS

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Barrel Jeans

Regular Rise

Relaxed denim, with tapered ankles and a high-rise fit.

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Boot Cut

Regluar/Low Rise

A true classic, straight to the knee & wider at the hem.

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Cropped Wide Leg

Regular Rise

Relaxed proportions fuse for a modern silhouette that moves with ease

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Paper Bag

High Rise

Premium stretch denim, offering a sleek & streamlined silhouette.

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Skinny Fit

High Rise

Denim that fits like a glove and feels even better!

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Straight

Regluar Rise

Clean finish & a fuss-free fit, crafted with just the right stretch.

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Wide Leg

Regluar Rise

Timeless & versatile style with a relaxed yet polished fit.

The Fabrics

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Regular Denim

Made from 100% cotton with a classic feel and modern durability — your everyday essential.

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Stretch Denim

Designed with a high elastane blend for maximum stretch, comfort, and flexibility — built to move with you.

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Rigid Denim

Raw, structured, and untouched — this classic, non-stretch denim is all about durability and authentic wear.

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Washed Denim

Pre-faded and softened for comfort — gives that lived-in look from day one.

The Washes

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Black Denim

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Dark Washes

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Light Washes

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Medium Washes

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White Denim

HOW TO MEASURE

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Waist

Lay your jeans flat and loosely measure across the waistband.

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Rise

Measure from the point where the seam meets the top of the waistband.

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Inseam

Using the inner leg seam as a guide, measure from the crotch to the bottom of the hem.

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Leg Opening

Measure across the bottom hem.

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Back Rise

Flip your jeans over & measure from the crotch seam to the top of the waistband.

Handle & Care

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Wash Less Frequently

Only wash after several wears to preserve the fabric.

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Wash Inside Out In Cold Water

Flip the outer side in when washing to prevent shrinkage and fading.

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Air Dry Instead of Tumble Drying

Only air dry to prevent weakening fibres and maintain the original fit.

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Store Properly

Fold carefully to prevent creases and avoid direct sunlight to prevent fading.