SAPPHIRE opened the doors of the latest Next Generation store in Y -Block, DHA Lahore with its highly anticipated grand launch event on Sunday, the 5th of November 2023. A dazzling spectacle attended by industry luminaries, fashion icons, and other key players who had converged to witness the unveiling of this iconic store, the evening was one to remember. 

Nestled in the hub of DHA, this state-of-the-art, multi-storied structure showcases a harmonious blend of contemporary design and craftsmanship, brought to life by the latest technologies. The grand event celebrated not just the creation of a new next gen store, but also the dawn of a one-of-a-kind retail experience, meticulously curated with classic yet contemporary interiors, cutting-edge installations, and an aesthetically pleasing store layout that serves as a comprehensive backdrop for SAPPHIRE's Unstitched, Ready to Wear, West, Home, Menswear, and Beauty categories.


The ribbon cutting ceremony, led by the founder and CEO of SAPPHIRE RETAIL LIMITED Mr. Nabeel Abdullah, not only marked the official inauguration of the store but also symbolized the start of yet another chapter in SAPPHIRE’s journey as a forever evolving brand that is committed to innovation, progress, and creativity.

This grand event witnessed a spectra of notable personalities including the ever-so-stylish Mehak Saeed, Maryam Raja, Saheefa Jabbar Khattak, Zara Peerzada, Zainab Reza, Zahra Malik, and Hafsa Shayan, as well as the lovely Sarah Khan all dressed to perfection in the latest winter collections. The launch was further elevated by the presence of the key members of the organization including the Chief Executive Officer Nabeel Abdullah, Creative Director Mrs. Kulsum Nabeel, Chief Brand Officer James Aparicio behind the creative vision of SAPPHIRE and Retail Head Zain Ahmed to name a few.


Experience the extraordinary visual wonders that define the structure of SAPPHIRE’s next generation store in Y -Block, Lahore.

The Front Façade

Come and get immersed with the captivating light show on the outside of the structure that operates as an opaque window during the daytime and transitions into an extraordinary spectacle at night.

The 3D Installation

Prepare to be mesmerized by the floor to ceiling installation on the ground floor that showcases beautiful 3D artwork that makes shopping here a visual treat!

The Dappled Metal Ceiling

Witness the architectural marvel of the statement dappled metal ceiling on the top most floor of the store that perfectly embodies SAPPHIRE’s contemporary aesthetic.


Beyond extraordinary aesthetics and the usual showcase of all the various categories SAPPHIRE has, this next gen store boasts some distinctive features that elevate it a step farther from the rest of SAPPHIRE’s outlets.

SAPPHIRE X YOU: Customisation Corner

Get anything and everything customised by getting it altered, repaired, or monogrammed here!

Gifting Station

Features a wide range of wrapping paper designs to choose from and decorate your purchase with, for a hassle-free gifting experience every time.

Fitting Room

Functional yet luxurious spaces to enhance your try-on session so you choose the best outfits!

Beauty Counter

A stunning display of SAPPHIRE Beauty’s cosmetics and fragrances, ready to be swatched, sampled, and shopped.

A stunning display of SAPPHIRE Beauty’s cosmetics and fragrances, ready to be swatched, sampled, and shopped.


Come and experience the future of retail at SAPPHIRE’s latest next generation store in Y- Block Lahore, where every corner is a testament to innovation and creativity. Check out our store locator for the exact location to immerse yourself in a sensorial, on-of-a-kind shopping journey now!