F/W 20

Our cities are engulfed with a sense of disquieting calm as we enter the winter season. With the uncertainties on a rise and the temperatures on a dip, the light at the end of the tunnel is fading away. While it might be hard to find big things to look forward to, we will always have small pleasures; wrapping our hands around a hot mug of peanut butter and Nutella hot chocolate, the comforting warmth of the high neck sweaters, layers and layers of warmest, softest and comfiest clothing pieces to get us through these winter months.

We warmly welcome you to our new, chic collection to celebrate the upcoming winter season in all its glory. Our visionaries have created fabulous concepts that go beyond boundaries of imagination. Every color, silhouette, print and embellishment shines light on the designer’s worldly curiosity. Venture into the Sapphire West world through the rich tapestry of our stories, including Parisian, Noble, Countess and Skittles. Each concept forming a new dream, a new YOU.



Versatile, chic, minimalist and sustainable – what more do you want? Our Parisian and Noble collections are inspired by the high-street fashion. Clean & crisp, while capturing the living fashion we witness on a daily basis. The streetwear gamut encompasses staple outerwear pieces encrusted in rich textures, to transform and elevate any laid-back look. Bringing more comfort into your daily lives with classic chunky knit-sweaters has never felt so essential. You can curl up near a fireplace and munch on those sweet winter treats all day long while looking absolutely chic in these collections.

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Your heart desires for the perfect holiday attire? Our Countess series is perfect for any kind of fete. It encapsulates dense and graduated patterned dresses taking us back to the Victorian era. The pleated skirts in solid hues can be paired with silk tops and leather jackets to create a staggering look. A playful sense of drapery on shirts, skirts and dresses of this collection just oomphs up all your whimsy winter looks. Whether you're spending a night out in the town or enjoying a quiet celebration at home, we have you covered.


I am excited to present the second collection of WEST. Like the launch collection, it has been designed both in London and with my talented team in Lahore.


But unlike the launch it has all been done remotely owing to the restrictions we have all had to face during the pandemic.

The concept behind WEST has always been about reflecting and celebrating the modern woman. We strive to create a cosmopolitan collection that covers all aspects of a modern wardrobe. Each piece is specifically designed with carefully selected fabrics and reflects the global influences which always inspires what we do.

This seasons collection winds it way through playful streetwear and Pop Art inspired prints to elegant tailoring and vintage inspired evening wear, from sharp tailored pants and luxe separates to fine gauge layering knits and oversized cosy wraps and winter coats.

Our ethos is about creating modern pieces that become wardrobe staples. That transcend the seasons to become forever favourites.

I believe every woman should love what she wears and feel confident in it - I hope WEST can be part of that.