OUR BLOGS

Top Kurta Pajama Combinations Every Man Should Try

Upgrade your ethnic wardrobe with best-selling kurta pajama combinations designed to redefine elegance and comfort for the modern man.

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Meethi Eid Dress Designs ft. Hania Aamir

Celebrate Eid in style with Sapphire’s unstitched Eid collection featuring Hania Aamir!

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Giga Mall: Shop Summer New Arrivals at Sapphire Store

Take a tour of Sapphire store at Giga mall with us as we guide you through the latest trends and collections available!

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Make the Most of Sapphire’s Biggest Summer Sale Yet!

This summer, it’s all about vivid colours and rich embroidered details with SAPPHIRE’s readymade outfits.

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SAPPHIRE EID EXTRAVAGANZA AT CENTAURUS MALL

Take a tour of Sapphire store at Centaurus mall with us as we guide you through the latest outfits and collections available!

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FESTIVE UNSTITCHED MUST-HAVES FOR WEDDING SEASON 2023!

Get festive-ready with our latest unstitched collection, adorning yourself in the exquisite allure of our carefully curated designs.

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VISIT SAPPHIRE’S PACKAGES MALL STORE FOR A COMPLETE SHOPPING EXPERIENCE

Take a tour of Sapphire store at Packages mall with us as we guide you through the latest trends and collections available!

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Kids Winter Fashion Guide

Know the latest trends and fashionable outfits to adorn your little one in!

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Top Ethnic Dress Styles for Festive Occasions in Pakistan

When it comes to festive occasions in Pakistan, ethnic wear takes the lead!

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A 5-Step Guide to Chic Winter Layering

Our 5-step guide to winter layering will help you keep cosy, chic, and on-trend this season!

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VELVET IN VOGUE : STITCHING STYLE GUIDE

Explore the trendiest stitching styles for festive velvet dresses.

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Your Special Guide For Sapphire's New Eid Collection 2023

With Eid-ul-Adha just around the corner, Sapphire has once again produced an exclusive Eid collection

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5 Stylish Outfit Ideas for A Summery Mountain Getaway

Headed North? Pack these 5 stylish outfits for a summery getaway!

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THE ART OF BLOCK PRINT

Create looks inspired by tradition this season with Block Prints pieces from SAPPHIRE Ready To Wear – Winter Collection.

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10 Essentials That Will Keep You Stylishly Cosy This Winter!

Prepare for the upcoming winter months, while elevating your fashion game to stay warm and cosy.

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YOUR GUIDE TO WOMEN READYMADE TROUSERS

SAPPHIRE brings you the ultimate guide to Women's Trousers and how to style them this season.

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Five Mehndi Dresses To Ace The Look You Want This Wedding Season

A Symphony of Style & Tradition: Sapphire's Top 5 Mehndi Dresses, Crafting Unforgettable Wedding Moments with Luxurious Elegance. Explore more.

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SHOPPING SPREE FOR ALL AT SAPPHIRE STORE DOLMEN MALL

Take a tour of Sapphire store at Dolmen mall with us as we guide you through the latest outfits and collections available!

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END OF SEASON SALE 2022 - TOP PICKS!!

Add to cart now and avail amazing discounts on your favourite items with Sapphire’s End of Season Sale 2022.

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SAPPHIRE FRAGRANCES: WHERE SCENTS COME TO LIFE

Experience a whimsical journey with SAPPHIRE’s newly relaunched fragrances for men and women.

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Stitching Styles for Unstitched Suits

Follow our guide to trending stitching styles for your unstitched suits.

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PAKISTAN’S TOP CLOTHING BRAND RULING THE FASHION INDUSTRY

SAPPHIRE clothing store is an evolving fashion house that is constantly expanding its horizons without compromising on quality or style.

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Your Guide for the Best Unstitched Fabrics of Summer 2023

SAPPHIRE'S unstitched dress design collection for summer features premium quality fabrications ranging from lawn suit designs to party wear dresses.

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GALA GLAMOUR: SAPPHIRE'S FORMAL DRESSES FOR THE CELEBRATORY CREW

With December holidays and the wedding season around the corner, it is officially the start of celebratory time of year in Pakistan.

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TOP 3 FABRICS FOR THE WINTER SEASON

Delve into the winter season with the best fabrics that will keep you warm.

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5 REASONS WHY SHAWLS ARE THE PERFECT WINTER ACCESSORY

Prepare for the chilly days of winter with SAPPHIRE’s must-have shawls for women from Ready To Wear – Fall/ Winter Collection.

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10 Suit Designs To Have You Iftar-Ready This Ramadan

Elevate your Ramadan style with elegant suit designs that blend tradition, comfort, and modern sophistication for the perfect iftar look.

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Spring in the City : Must-Buy Western Dresses In Pakistan

Spring’s here with new dresses to take you from morning to evening in effortless western wear!

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HOW TO STYLE SAREES IN 15 FABULOUS WAYS THIS FESTIVE SEASON?

SAPPHIRE’S latest assortment of exuberant sarees will take you through this festive season in style!

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SHOPPING GUIDE- END OF SEASON SALE 2023!!!

It's that time of the year! SAPPHIRE’s exciting sale is now in full swing with whopping discounts of FLAT 50% and 30% off on all product categories.

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BACK TO CAMPUS STYLE: SHOES & BAGS EDITION

A to Z guide to the must-have shoes and bags for the ultimate back to school, college, or university wardrobe.

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STUNNING SUMMER DRESSES BY SAPPHIRE

Find your ultimate summer dress design with SAPPHIRE's Western Summer Dresses Collection, perfect for the warm weather.

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5 WONDERFUL AND AWESOME WINTER DRESS DESIGNS FROM SAPPHIRE

Explore all our new trendy winter dress designs for women that will make you look chic without compromising on comfort!

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TRENDING MODEST WEAR HIJAB & ABAYA DESIGNS 2023

Upgrade your winter wardrobe with the latest hijab & abaya designs.

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FESTIVE STYLE GUIDE: VELVET EDITION

This wedding season don stunning velvet outfits for an opulent style!

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Everything You Need To Know About Latest Frock Designs From Sapphire

Style Guide to the hottest trend in Pakistan right now!

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SAPPHIRE’S BIGGEST ONLINE CLOTHING SALE

Avail UP TO 50% discount on all your favourites from SAPPHIRE’S MEGA SALE!

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THE ULTIMATE SHOPPING EXPERIENCE AT SAPPHIRE LUCKYONE MALL

Have a free day and don’t know how to spend it? Visit SAPPHIRE Lucky One Mall Karachi for the ultimate shopping experience!

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TRENDING UNSTITCHED DRESSES FOR FALL/WINTER 2023

Our top picks for the season from SAPPHIRE Unstitched – Fall/ Winter Collection.

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WORK WEAR WARDROBE: 7 Must-Haves for The Professional Woman

Headed to the office? These are the 7 nonnegotiables that you need for your work wardrobe.

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THE ULTIMATE WINTER SALE GUIDE 2025!

It’s happening – shop SAPPHIRE WINTER SALE '25 at FLAT 40% & 50% OFF in-stores and online now!

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SAPPHIRE’S SUMMER SALE- UPTO 50% OFF

Refresh your summer wardrobe with an exciting shopping spree and shop your favourite designs at Up to 50% discounts on all categories!

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THE ULTIMATE SAPPHIRE WINTER SALE GUIDE 2024

Shop your winter wish list at FLAT 30% & 50% OFF

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Your Winter Collection 2024 Guide

The ultimate guide to SAPPHIRE’s stitched and unstitched winter collections!

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SAPPHIRE’S WINTER SALE 2022 │ FLAT 50% OFF

SAPPHIRE's winter SALE is now live. Shop your favourites at flat 50% off!!

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CLASSIC CHIKANKARI: THREADED TRADITIONS

Let’s revive the traditional art of Chikankari embroidery with New Arrivals from SAPPHIRE Summer’ 24 Collection.

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FLUORESCENT FEVER ft. Ready To Wear

Illuminate your seasonal summer wardrobe with SAPPHIRE’s latest Fluorescent range from Ready To Wear – Summer ’24.

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INTRODUCING BYBS: POUT PERFECT SHADES FOR SUMMER DAYS!

Join the trend train as we list down must-try TikTok beauty trends all doable with SAPPHIRE’s latest BYBS product range.

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STAR-STUDDED FESTIVE STYLE ft. Unstitched – Eid II

Get Eid style inspo from your favourite celebrities with SAPPHIRE’s latest Unstitched collection now.

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THE ULTIMATE FESTIVE LOOKBOOK Ft. Unstitched – Eid II

Shop perfect outfits for every festive occasion this Eid and beyond with SAPPHIRE’s latest Unstitched Collection.

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EID GLAMOUR: 1 PALETTE, 2 EYESHADOW LOOKS

Curate two picture-perfect makeup looks this Eid with SAPPHIRE Beauty’s best selling Smokey Glow Eyeshadow Palette!

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JOY OF EID 2024: TAKE FESTIVE INSPIRATION FROM YOUR FAVOURITES!

Strike a statement wherever the celebrations take you this Eid-ul-Fitr, taking festive inspiration from all your favourites whilst looking your best!

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RAMADAN EDIT: YOUR ULTIMATE STYLE GUIDE FOR THE MONTH!

Navigating through Ramadan can bring a shift in our daily routines but with our official guide, you can stay right on trend and find the perfect Sehri & Iftari ensembles!

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BEST OF EID ft. SAPPHIRE

Explore the Bestselling designs from our Eid II Collections to find the perfect ensemble, just for you!

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DOUBLE THE STYLE: MOMMY & ME EID-UL-FITR 2024 COLLECTION!

With Eid-ul-Fitr approaching soon it’s time to twin in style with your little princess in coordinated outfits.

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Which Eid Outfit for Men Matches Your Personality Type?

Unsure which Eid Outfit suits your vibe? Follow our lead as we talk about different outfits and the personality they portray!

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SPRING STAPLES Ft. SAPPHIRE Home

Refresh your space for the new season with must-have pieces from SAPPHIRE Home – Volume I.

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THE ART OF TIE & DYE

Embrace tradition this season with the timeless charm of SAPPHIRE’s Ready To Wear, Tie & Dye outfits for women.

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RETRO REWIND: Y2K TRENDS FOR SPRING 2O24

Bring back the nostalgic fashion of the early 2000s with SAPPHIRE West’s latest Y2K-inspired pieces.

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EASTERN WEAR ESSENTIALS FOR MEN

The 6 eastern wear essentials every man needs this season from SAPPPHIRE Menswear– Spring/ Summer ‘24.

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BEST PAJAMAS TO DRESS UP YOUR BEAUTY REST

Whether for yourself or gifting a loved one, the best sleepwear sets & pajamas are the perfect addition to your p.m. ritual.

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SUMMER LAWN ’24 Ft. Yumna Zaidi

Discover the quintessence of summer sophistication with our exclusive glimpse into our Unstitched Lawn '24 Collection styled by the versatile Yumna Zaidi.

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HOW TO RESET YOUR WARDROBE IN 2024 WITH SAPPHIRE WEST?

Refresh your style with our latest arrivals featuring fresh silhouettes and cool designs perfectly curated for the Spring/Summer ’24 season.

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INDIGO CAPSULE: MUST-HAVE DENIM DESIGNS

Revive the timeless allure of denim with latest designs from SAPPHIRE Ready To Wear – Intermix | Indigo Capsule.

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BUY PAKISTANI DRESSES ONLINE: DIRECT USA SHIPPING

It's hard to find high-quality, trendy, and authentic dresses and suits from Pakistan.

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5 COMPELLING REASONS TO SHOP OUR DAY TO DAY COLLECTION

Discover the factors that make SAPPHIRE’s Unstitched - Day To Day V Collection a must-have for your seasonal closet.

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STEP INTO SPRING: DAY TO DAY LOOKS FOR THE UPCOMING SEASON!

Curate a spring-ready wardrobe this season with SAPPHIRE’s latest Ready to Wear essentials featuring vivid florals and vibrant colours.

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2024 MUST-HAVES: 6 NAIL COLOURS YOU CAN’T MISS

GUIDE TO SAPPHIRE BEAUTY’S ESSENTIAL NAIL POLISH SHADES FOR 2024.

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6 WAYS TO SCARF IT UP- FT. PRINTED SCARVES

Embrace the season change and uplift your outfit by styling scarves 6 ways through the week!

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STITCHING STYLES FOR EVERY DAY OF THE WEEK

Skip the basic and opt for stand-out silhouettes for all days of the week.

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EYE MAKEUP ESSENTIALS FOR SUMMER

Master the art of summer eye makeup by shopping our must-have products from SAPPHIRE Beauty.

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INCOMING : SAPPHIRE’S LATEST HOME COLLECTION 2024

Spruce up your space with SAPPHIRE’s latest Home Collection and elevate every nook and cranny with versatile style.

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BLOSSOM & BLOOM: FLORAL LOOKS FOR THE SEASON!

Step into a world where fashion meets nature with SAPPHIRE’s latest unstitched dress designs, featuring summer florals!

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HOW TO ELEVATE YOUR WINTER STYLE WITH SILK THIS SEASON?

Make the most of this winter season, with our gorgeous silk ensembles that beautifully capture the essence of modern aesthetics.

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